Since the year 2000, the STING ACADEMY, a private college based in Brno, has permanently established itself among the ranks of Czech institutions offering a tertiary education. In the first years of its existence it offered bachelor’s degree courses focused on economics, to which it added a master’s degree in Business Economy and Management in 2006. In 2010 it was awarded the title ‘Best Small and Medium-Sized Company in the City of Brno’ (TOP MSP 100 – voted by the Regional Chamber of Commerce and the City of Brno). In 2015 it won the prestigious title ‘Best Private College in the Czech Republic’ in the Faculty of the Year poll. In 2022, the school joined the NEWTON University Group and renamed itself Sting – University of Economics and Finance.